The sample covers a monthly package for two platforms, a batch of short-form videos, paid ad management and an ad budget passed through at cost. Tweak platforms, post counts and deliverables to your retainer. If the client pays platforms directly with their own card, remove the ad spend line and note the budget you managed instead, which keeps responsibility clear.
Invoicing tips for social media managers
- Separate your management fee from ad spend; ideally have the client's own card on ad accounts so budgets don't run through your business.
- List post counts and platforms per month so the client can compare the invoice with the content calendar.
- Bill extra content, rush posts or event coverage outside the package as add-on lines.
- Invoice monthly retainers in advance so content isn't produced before payment arrives.
Typical line items
- Monthly management: Instagram and Facebook (12 posts, community)
- Short-form video creation (Reels/TikTok)
- Paid social campaign management
- Ad spend (pass-through at cost)
Rates shown are examples only — edit them to match your pricing.
FAQ
Should ad spend be on my invoice?
Only if you pay the platforms yourself. In that case, list ad spend as a pass-through at cost, separate from your management fee, and keep platform receipts. Many managers prefer clients to add their own payment method to ad accounts, which avoids fronting large sums and keeps budgets transparent for everyone involved.
How do social media managers usually price?
Most charge a monthly retainer based on platforms, post volume, content production and community management hours. Paid ads are often managed for a flat fee or a percentage of spend. Hourly billing is less common, but useful for audits or one-off strategy sessions. Show deliverables on the invoice either way.
Should I charge for content creation separately?
If you shoot photos, edit videos or design graphics, it's sensible to price that separately or define it clearly within a package, since production takes more time than scheduling. Listing it on the invoice shows clients the effort behind each post and makes it easier to scale up or down.
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