The template includes a messaging strategy session, a landing page, an email sequence and a batch of ad variations. Rename them to match your packages and include the number of revision rounds each fee covers. If the client is an agency billing its own customer, they may ask you to avoid mentioning the end brand, so check before naming the project on the invoice.
Invoicing tips for copywriters
- Price and invoice by deliverable rather than by word so clients compare value, not word counts.
- Separate research, strategy calls and briefs from writing so clients understand what goes into the copy before a word is drafted.
- Write the included revision rounds into each line and bill extra rounds separately at a set rate.
- For agency subcontracting, confirm white-label requirements and whether they pay you before or after their own client pays.
Typical line items
- Messaging strategy session and creative brief
- Long-form landing page copy (2 revision rounds)
- Welcome email sequence (5 emails)
- Ad copy variations (Meta and Google)
Rates shown are examples only — edit them to match your pricing.
FAQ
How is a copywriting invoice different from a freelance writing invoice?
Copywriting invoices typically bill conversion-focused deliverables such as sales pages, emails and ads, often as packages with strategy included. Editorial writing is more often billed per article or per word. The practical difference is that copywriting lines describe the asset and its purpose, which supports higher, value-based pricing rather than a rate tied to length.
Should I charge a deposit for copywriting projects?
Yes, many copywriters require 50% before starting research, because the strategy and discovery work happens early and can't be returned if a client cancels. For smaller jobs, some ask for full payment up front. Show the deposit as received on the final invoice so the remaining balance is clear to the client's finance team.
Can I charge royalties or performance bonuses?
You can, if it is agreed in writing beforehand. Some direct-response copywriters negotiate a bonus tied to sales or leads generated by their copy. Bill the flat fee as usual, then issue a separate invoice for the bonus once the agreed results period ends, referencing the metric and the data source the client shared.
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